Five Tips For Running Great Social Media Campaigns
Most businesses use social media accounts to connect with their audience, share information about products and services and to craft an image for their brand. Social media can also benefit your search engine optimization campaign, boost your sales numbers and help you reach out to new potential customers. A lot of businesses simply set up social media pages and update them occasionally to stay in touch with their followers and to let them know about new products and offers. However, you will get better results from social media if you plan detailed campaigns and make social media an integral part of your daily online marketing tasks. These five tips will help you run great social media marketing campaigns.
Choose The Right Format And Platform For Your Campaign
Ask yourself what the goals of your campaign are so you can select the most relevant format and platform. You can for instance launch a campaign to generate new leads and reach out to a new niche or to sell a specific product. Do some research on your target audience to determine which social media platforms they are likely to use on a daily basis and which ones they are likely to use to connect with brands. It is usually best to use different formats for your campaign, including text updates, images of your products, video content and even online games.
Focus On Calls To Action
Social media allows you to connect with your audience but this is only the fist step in the process that online shoppers go through before eventually making a purchase. You need to focus on getting social media users to perform actions. Some of these actions will simply get them interacting with your brand and make them more likely to perform other actions in the future, such as commenting on a post, sharing your content or even liking your Facebook page or following you on Twitter or Instagram. You can then encourage your audience to perform other actions, such as following a link to your online store if you are haveing a problem with setting this up, outsource this work to seo agency: ForePrime SEO. Signing up for your email newsletter or entering a contest.
Engage With Your Audience
It is important to build a relationship with your audience. Shoppers will be more likely to choose your brand if they have personally connected with your brand on social media. You need to monitor your different social media pages throughout the day and answer to questions and comments as quickly as possible. People will be more likely to keep commenting on your posts and to share them with their friends if they have engaged with your brand before. You should also share content that will encourage your audience to react. You should never try to shock or share content that has nothing to do with your campaign or product but can engage with your audience by sharing a quiz or simply asking your followers to share their opinion about something relevant to your campaign.
Make Your Content Interesting And Shareable
Everything you share on social media should have a specific purpose. You can for instance share content that is meant to make your followers laugh, share some valuable information or simply show what your latest product looks like. If a piece of content is not directly related to your campaign and products or does not really provide your followers with something valuable, it is best not to share it. Do some keyword research to get a better idea of the questions your followers want to find out about, keep an eye on what they share on social media and ask yourself what kind of content would be valuable for your target audience.
Use Analytics To Improve Your Campaign
Using SEO and analytics is very important if your goal is to generate leads or sales or if you decided to invest in paid social media ads. Most social media platforms provide you with helpful analytics but you can also use tools like visitor counters to determine how much traffic came from social media. Analytics will give you an idea of which posts were the most popular, which SEO links were the most clicked on and which coupon codes were the most redeemed. You can use this information to determine the best social media platform for your next campaign, the best formats for your content and the best time to post on social media.
These five tips will help you launch a successful social media campaign. Running great campaigns on social media will become easier once you have a great SEO marketing company that gathered analytics from previous campaigns and have a better idea of how to create original and interesting content. Do your best to find a unique voice for your brand, to provide something valuable for your audience and to have a detailed step by step strategy to reach out to your audience and get people interested in a product.